Upendra Rangoju
I’m a Product Designer with 12+ years of experience, shaping products where people, technology, AI and complex systems come together.
Selected Work
A selection of products, systems and experiences I’ve shaped across different industries.
Enterprise Demand Management
A governance workflow used by more than 45,000 people, redesigned so each role sees only the part of it they own.
- 45K+
- 7%
A recording of the demand workflow: an approver moves from the overview to the approvals queue, opens a demand, reads it and approves it.
InsurePay
An insurance platform built around a single idea: pay your premium, get all of it back as something you can actually spend.
- 100%
- 3
The InsurePay rewards film: download the app, pay the premium, get the premium back as rewards, with the app shown beside each step.
Holland & Barrett
Bringing an established wellness brand online in India: a buying journey that had to respect a style guide it did not get to write.
- 12
- 64
The Holland & Barrett India homepage, scrolling through its banners, the category tiles, trending products and bestsellers.
Baahubali
Designing experiences around a film, then standing in front of the audience to see what they actually did with them.
- 9
- 10 min
The film's official trailer, played from YouTube.
12+
Since 2013: from film and television, through e‑learning and fintech, to enterprise platforms and financial services. Currently designing enterprise financial applications at Allstate India.
Luharia Technologies
In their words
Upendra has a rare ability to take a complicated business problem and make it feel simple. He doesn’t just design screens. He understands why the system needs to work in the first place.
What stood out about Upendra was his ownership. He could walk into a messy problem, ask the right questions, work with stakeholders and engineers, and keep pushing until the experience actually worked.
Upendra brings the thinking of a product person with the craft of a designer. He is equally comfortable discussing user needs, business constraints, workflows and the tiny details that make an interface feel right.
Some designers wait for a brief. Upendra digs into the problem before the brief is even clear. That curiosity, combined with his ability to turn ideas into working experiences, is what makes him different.
This team worked tirelessly through the final ten days before the event. For the last two, they didn’t sleep at all, so the promotional videos were finished on time and to the quality the film demanded.
Paraphrased from Telugu
About
Hi, I’m Upendra.
I’m a product designer with 12+ years of experience. I started in visual and graphic design, moved into UX and UI, and today I design enterprise financial applications at Allstate India.
Along the way I’ve designed for film and television, e‑learning, fintech, commerce and enterprise software, from posters and trailers for Baahubali to platforms used by tens of thousands of employees.
Now I build as well as design. The largest of it is KRIAS, a personal assistant and second brain I’m writing for myself, and around it a run of smaller tools that automate work I used to do by hand. Designing something and shipping it have stopped being separate jobs, which has changed how I approach the rest.
I took Scaler’s system design and DSA track, with JavaScript and SQL, so conversations with engineers happen in their language rather than across a handover. Outside work, two YouTube channels: ChittyCooks and ChittyAndKitty.